Course Curriculum โ€” ScaleUp AI Marketing Institute
๐Ÿ“š Complete Course Curriculum

Master Digital Marketing & AI
From Beginner to Pro

A complete 3-month practical program covering 15+ modules, 30+ industry tools, real client projects, and freelancing & placement guidance.

Explore Curriculum โ†“
15+
Modules
30+
Tools Covered
100%
Live Training
500+
Students

What You'll Learn

Each module is built around live projects, real campaigns, and the latest AI tools โ€” no boring theory.

01

Digital Marketing Foundations

2 Weeks ยท 8 Live Sessions
+
  • Introduction to Digital Marketing ecosystem
  • Buyer journey, funnels & marketing psychology
  • Setting up Google accounts, business profiles
  • Domain, hosting & professional email setup
02

Website Creation with WordPress

3 Weeks ยท Project: Build a live website
+
  • WordPress installation & Elementor page builder
  • Designing landing pages that convert
  • Speed optimization & mobile responsiveness
  • Blog setup, plugins & website security
03

Search Engine Optimization (SEO)

4 Weeks ยท Tools: Semrush, Moz, Ahrefs
+
  • On-page, Off-page & Technical SEO
  • Keyword research with Semrush & Ubersuggest
  • Backlink strategy & link building
  • Local SEO & Google Business Profile
  • Google Search Console & ranking audits
04

Google Ads (Search, Display & YouTube)

3 Weeks ยท Live ad campaigns
+
  • Search ads, Display, Shopping & Performance Max
  • YouTube video advertising
  • Campaign structure, bidding & budgeting
  • Conversion tracking with GA4 & Tag Manager
05

Meta Ads โ€” Facebook & Instagram

3 Weeks ยท Live ad spend project
+
  • Meta Business Suite & Ads Manager
  • Audience research & lookalike audiences
  • Lead generation & conversion campaigns
  • Pixel setup, Conversions API & retargeting
06

Social Media Marketing

2 Weeks ยท Build a content calendar
+
  • Instagram, LinkedIn, YouTube & X strategies
  • Content calendars & scheduling tools
  • Reels, shorts & viral content frameworks
  • Influencer marketing & community building
07

AI Tools for Marketers

3 Weeks ยท ChatGPT, Gemini, Claude
+
  • Prompt engineering for marketing tasks
  • AI-powered content, ad copy & email writing
  • AI image & video generation (Canva, Midjourney)
  • Custom GPTs for client workflows
08

Marketing Automation

2 Weeks ยท Zapier, n8n, WhatsApp API
+
  • Email automation with Mailchimp & HubSpot
  • WhatsApp Business API & chatbots
  • Workflow automation with Zapier & Make
  • CRM automation with Zoho
09

Content Creation & Design

2 Weeks ยท Tools: Canva, CapCut
+
  • Graphic design fundamentals with Canva
  • Short-form video editing for Reels & Shorts
  • Thumbnail design & brand identity
  • AI-assisted creative production
10

Analytics & Reporting

2 Weeks ยท GA4, Looker Studio
+
  • Google Analytics 4 deep dive
  • Looker Studio dashboards for clients
  • Conversion attribution & ROAS tracking
  • Reading data to improve campaigns
11

Freelancing & Client Acquisition

2 Weeks ยท Land your first client
+
  • Building portfolio & service packages
  • Upwork, Fiverr & LinkedIn outreach
  • Pricing, proposals & contracts
  • Client communication & retention
12

Capstone Project & Placement Prep

3 Weeks ยท Real client campaign
+
  • End-to-end live client project
  • Resume, LinkedIn & interview preparation
  • Mock interviews with industry experts
  • Placement assistance & job referrals

Tools You'll Master

Hands-on practice with the exact tools agencies & startups are paying for right now.

ChatGPT
Gemini
Google Ads
Meta Ads
WordPress
Semrush
Moz
Canva
HubSpot
Zapier
Zoho CRM
LinkedIn
Google Analytics
BuzzSumo
WhatsApp API
Mailchimp

Built for Real Income, Not Just Certificates

๐ŸŽฏ

Live Practical Training

Every concept taught with live campaigns and real money spent on ads.

๐Ÿค–

AI-First Approach

Learn how to use AI tools to deliver 10x faster than traditional marketers.

๐Ÿ’ผ

Real Client Projects

Work on actual client briefs and build a portfolio that lands jobs & clients.

๐Ÿš€

Job & Freelance Support

Placement assistance, freelance guidance, and ongoing community access.

Ready to Start Your Digital Marketing Journey?

Book a FREE demo class and see the curriculum in action.

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