The AI-Powered Digital Marketing Course at ScaleUp AI Marketing Institute helps students, job seekers, entrepreneurs, and professionals build practical skills for today’s digital world.
This program combines modern digital strategies, real campaign execution, and smart AI tools to help learners understand how businesses grow online. The course focuses on hands-on learning, where students work on real projects, run campaigns, analyze results, and learn how to use modern tools to improve productivity and performance.
By the end of the course, students will be able to plan and manage complete online growth strategies for businesses and brands.
Course Highlights
 Practical Industry Training
 Real Campaign Execution
 Smart Tools for Content & Research
 Live Project Experience
 Portfolio Building
 Interview Preparation
 Career Guidance & Job Assistance
 Certification from ScaleUp AI Marketing Institute
Course Modules
1. Digital Marketing Fundamentals – Digital ecosystem, channels, and customer journey
2. AI Tools for Marketers – Content creation, research, and automation
3. Website & Landing Pages – Domain, hosting, and WordPress basics
4. SEO (Search Engine Optimization) – Keyword research, on-page & technical SEO
5. Social Media Strategy – Instagram, Facebook & LinkedIn growth strategies
6. Paid Advertising – Social media ads and lead generation campaigns
7. Google Ads – Search ads, display ads & conversion tracking
8. Content Strategy – Blog, video & social media content planning
9. Email & Automation – Email campaigns and lead nurturing
10. Analytics & Performance Tracking – Campaign tracking and optimization
Practical Learning
Students will work on real projects, including website creation, running live ads, SEO optimization, and building a professional portfolio.
Career Opportunities
Digital Growth Executive • Social Media Specialist • SEO Specialist • Paid Ads Specialist • Content Strategist • Freelance Consultant
Certification
Students will receive a Certificate from ScaleUp AI Marketing Institute after completing the course.
Curriculum
- 12 Sections
- 0 Lessons
- Lifetime
- Digital Marketing FundamentalsLearn the core concepts of digital marketing, how the online marketing ecosystem works, and the different channels businesses use to reach customers and grow online.0
- AI Tools for Digital MarketersDiscover powerful AI tools that help marketers create content, analyze data, automate tasks, and improve marketing performance faster and more efficiently.0
- Website Creation & Landing Pages (WordPress)Learn how to build professional websites and high-converting landing pages using WordPress without coding, including themes, plugins, and design basics.0
- Search Engine Optimization (SEO)Understand how to rank websites on search engines like Google by optimizing content, keywords, technical SEO, and backlinks to drive organic traffic.0
- Social Media Marketing StrategyLearn how to grow businesses using platforms like Instagram, Facebook, and LinkedIn through strategic content, audience targeting, and engagement techniques.0
- Content Marketing & CopywritingMaster the art of creating compelling content and persuasive copy that attracts audiences, builds trust, and converts visitors into customers.0
- Paid Advertising (Meta Ads)Learn how to run profitable ad campaigns on Facebook and Instagram, including audience targeting, ad creatives, budgeting, and campaign optimization.0
- Google Ads & PPC AdvertisingUnderstand how to create and manage Google Ads campaigns, including search ads, display ads, and keyword targeting to generate high-quality leads.0
- Email Marketing & AutomationLearn how to build email lists, design effective campaigns, and automate email sequences to nurture leads and increase customer retention.0
- Analytics & Performance Tracking0
- Lead Generation & Sales FunnelsUnderstand how to attract potential customers, capture leads, and guide them through structured sales funnels to convert them into paying clients.0
- Freelancing & Career GrowthLearn how to build a digital marketing career, get freelance clients, create a strong portfolio, and explore job opportunities in the digital marketing industry.0
